It’s New Year resolution time, and one of the most common resolutions to break for February that everyone would make right now would be weight loss. Nowadays, there are certain common sense no-nos when it comes to shedding the pounds. Stuff like sticking to veggies and fruits, staying away from too much red meat, and of course cutting down on the pop.
Which is why this particular set of vintage posters by Pepsi is hilarious. It doesn’t sell you on coolness or the experience, that would take another few decades to work out. Instead, it sells you on slimness, of all things! Depending on how you see it, it’s either fraudulent or hilariously ignorant.Â
source: marketingoops
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